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Prudential Celebrates 20 Years of Investment-Linked Life Insurance Policies And Continues To Innovate With The New PRUInvest Portal

  • It's been 20 years since Prudential was the first to launch a complete suite of Investment-Linked Life Insurance Policies in Singapore
  • The company's latest innovation in this space is the PRUInvest portal which allows customers to top-up their eligible Single Premium Investment-Linked Life Insurance Polices with just the click of a few buttons

(Singapore - 6 February 2012)

Prudential Assurance Company Singapore (Pte) Limited (“Prudential Singapore”) is celebrating 20 years of innovation in the realm of Investment-Linked Life Insurance Policies (ILPs). The company was the first life insurer to launch a comprehensive suite of ILPs in Singapore in 1992 which changed the playing field for the life insurance industry. Today, Prudential Singapore has an ILP portfolio that comprises of around $8.1 billion of funds under management and it continues to be a prominent player in this category.

Continuing in the tradition of innovation and leadership in the ILP space, Prudential Singapore introduces PRUInvest, a first-to-market portal to enhance the customer experience for Single Premium Investment-Linked Life Insurance Policies (SPILPs) customers. The development of the portal is in line with Prudential Singapore's commitment to enhance customer experience and provide best-in-class services. It offers customers convenient access to their fund portfolios and the ability to instantly top-up on their eligible SPILPs wherever they have online access. On top of that, they also get rewarded with bonus units when they use the portal for their top-ups.

"PRUInvest offers numerous benefits to our SPILP customers. We've designed this portal to enhance the customer experience and to give customers the benefit of being able to manage their portfolios conveniently. Here, customers can have easy access to essential information which they need to make informed decisions about their investments. They can also manage their top-ups in this same environment," said Tomas Urbanec, Chief Marketing and Partnerships Distribution Officer, Prudential Singapore.

The portal's 24-hour accessibility gives customers the flexibility to react to market fluctuations and the ability to choose funds that they would like their premiums to be allocated to. Available at no charge to customers, the portal also has strict security features, which means customers have peace of mind when they manage their transactions online.

PRUInvest further strengthens the suite of services that Prudential Singapore offers to its customers. In 2011, Prudential Singapore introduced Portfolio Solutions together with Mercer Investment Consulting, a leading provider of investment consulting services. Portfolio Solutions helps ILP customers draw up recommended model portfolios based on the customer's specific risk profiles. It helps customers stay abreast of market developments via quarterly market and model portfolio reports. Along with Portfolio Solutions, PRUInvest gives customers immediate and continuous access to their portfolios and arms them with the necessary information to make the best decisions about their investments.


About Prudential Assurance Company Singapore (Pte) Limited

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We are one of the market leaders in investment-linked plans with around S$8.1 billion of funds managed under PRULink funds as at 30 June 2011. With a rich history that has spanned 80 years, Prudential Singapore now has a dedicated team of approximately 3,100 financial consultants and over 700 employees. We are committed to serving the needs of more than 670,000 policyholders with more than 1.6 million policies.

Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in Reader’s Digest Trusted Brands for four consecutive years from 2007 to 2010 and the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors.


For media enquiries, please contact:

Lorraine Lee Robert
PR Manager
Prudential Assurance Company Singapore
Tel: +65 6228 5033