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IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

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Prudential Announces Leadership Appointment

(Singapore - 7 January 2013)

Prudential announces the appointment of Tomas Urbanec as Chief Executive Officer of Prudential Singapore

Prudential Corporation Asia today announces the appointment of Tomas Urbanec as Chief Executive Officer of Prudential Singapore, effective immediately. The appointment is subject to approval by the Monetary Authority of Singapore.

Urbanec is no stranger to Prudential. In 2008, he joined Prudential Corporation Asia as the Regional Director of Integrated Distribution and Customer Strategy. He moved to Prudential Singapore in 2009. Singapore is one of Prudential's most significant businesses in the region and Urbanec comes with a strong track record, having played a critical role in the enhancement and expansion of the distribution and marketing capabilities in his recent role as Chief Marketing and Partnerships Distribution Officer here.

Having been in the consumer financial services industry for over 20 years, Urbanec brings with him both depth and breadth of experience. Of this, more than 13 years was spent in the insurance industry in Asia. His previous employers include Progressive Insurance Group and the Travelers Insurance Group. He was also Regional Vice President, Personal Lines, with American International Group where he was responsible for Business Development in various regions including Japan, Middle East & India, and Asia. In 2004, he joined ACE Insurance as the Executive Vice President of its International Personal Lines Division. At ACE, Urbanec had P&L responsibilities for operations in 15 countries and four regions including Latin America, Europe, Asia Pacific and Japan.

He has an MBA in International Finance from Case Western Reserve University, Cleveland, Ohio as well as a Bachelor of Science in Finance from Indiana University, Bloomington, Indiana.

Urbanec takes up the CEO role from Kevin Holmgren who is retiring with plans to return to the United States. Under Urbanec's leadership and with Prudential's focus on its customer driven strategy, Prudential Singapore is well positioned to remain a market leader, continuing its strong growth momentum and delivering world class products and services to Singaporeans.


ABOUT Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We are one of the market leaders in investment-linked plans with over S$7.5 billion funds managed under PRULink funds as at 30 June 2012. With a rich history that has spanned more than 80 years, Prudential Singapore now has a dedicated team of approximately 3,100 financial consultants and over 700 employees. We are committed to serving the needs of more than 710,000 policyholders with over 1.7 million policies.

Prudential Singapore was the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in Reader’s Digest Trusted Brands for five consecutive years from 2007 to 2011 and the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors. The company was also conferred the People Developer Award in 2012 by SPRING Singapore for the company’s efforts in training and developing its staff.


For media queries, please contact:

Lorraine Lee Robert
Senior Manager
Prudential Assurance Company Singapore
Tel: +65 6228 5033