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Prudential Singapore Celebrates SG50 with Financial Learning Day, $50,000 Challenge for Young Adults and a Charity Bike Ride

  • ‘The Steward’ is a three-week competition for young adults to pit skills in protecting, saving and investing funds - Top team will get $20,000
  • The Prudential SG50 Life Matters event on 4 July will feature investment talks, games, skits and food galore for up to 7,000 customers and guests
  • Prudential Charity Ride is a cycling event on 21 June, organised by Bike Aid, to raise funds for children from disadvantaged backgrounds

Singapore, 5 June 2015 – Prudential Assurance Company Singapore (Pte) Limited will celebrate SG50 with up to 7,000 clients and guests at a mega financial learning event, a $50,000 investment challenge for young adults to pit their skills in savings and investing, and a charity bike ride to raise funds to build a learning centre.

Prudential’s ‘Life Matters’ day kicks off on 4 July at the Singapore Expo and it will feature games, investment talks, food, performance and other activities to promote financial learning in a fun and engaging manner.

For young adults, Prudential has ‘The Steward,’ an online challenge and interactive game targeted at those between 17 and 28 years old. Participants get together in teams of two and are given a $5,000 virtual fund to manage. They will be tested on their skills in financial planning and money management over three weeks from 15 June, with the top 20 teams moving into the second round involving a thrilling chase with opponents. The final four teams compete on 4 July for the grand prize of $20,000. (More details can be found at The second prize will be $10,000, third and fourth prizes will be $5,000 each and $10,000 will be given out in consolation prizes.

Tomas Urbanec, Chief Executive Officer of Prudential Singapore, said: “Having operated in Singapore for 84 years, we have grown and evolved together with the country. We are grateful to the nation and our customers for their continued support. On the occasion of the Republic’s 50th year of independence, we felt that promoting life skills that enable Singaporeans to live financially better lives would be relevant and meaningful.

“A recent study has shown a decline in financial literacy among Singaporeans, some of whom are struggling to manage their budget. We hope our contribution to the SG50 celebrations will have a long-lasting and positive impact on society. We also hope that worthy initiatives like Prudential Charity Ride can help improve the learning opportunities for children and youths from disadvantaged backgrounds.”

Other events organised for July 4 include “World of Cha Ching” which is targeted at children aged 9 to 12. Based on the financial literacy program developed and funded by the Prudence Foundation, in partnership with Turner Network, Cha Ching teaches the fundamentals of money smart habits around the four financial concepts of “Earn, Save, Spend and Donate”. For adults, there will be a series of specialist talks on topics such as investments, health and wellness, and lifestyle investments. Local celebrities Mark Lee, Henry Thia, and FLY entertainment artistes Irene Ang, Joshua Tan, Noah Yap and Maxi Lim will also be performing at the event.

As part of Prudential Singapore’s SG50 celebrations, the company is also the title sponsor of Prudential Charity Ride. Organised by not-for-profit society Bike Aid and Prudence (Prudential Agency Leaders Guild), the event supports charitable organisation, Sunlove Home, to raise funds to build a 2000 square-foot study corner at Block 30 in Chai Chee for children. This learning corner aims to provide school-going children and youths from disadvantaged backgrounds with a conducive learning environment, as well as opportunities to help enhance their skills and knowledge through courses or classes organised by relevant organisations.

More than 200 cyclists will flag off on 21 June at 7.30am to ride around the island in two routes – a 50km route from Orchid Country Club in Yishun to Aranda Country Club in Pasir Ris and a 100km route from Orchid Country Club to Marina Barrage, through the business district and back to Orchid Country Club. The cyclists and their supporters will be pledging donations to support the worthy cause.


ABOUT Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Singapore. We have been serving the financial and protection needs of Singaporeans for more than 80 years. Our focus is to bring well-rounded financial solutions to customers through our multi-channel distribution network, with product offerings in Protection, Savings and Investment. We are one of the market leaders in Protection, Savings and Investment-linked plans with over S$25 billion funds under management as at 31 December 2013.

Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. For ten consecutive years until 2013, we have been awarded the Gold Award in Reader’s Digest Trusted Brands and we achieved the May Day Model Partnership Award in 2009. In 2010, we emerged as one of the top insurers in Singapore in the Customer Satisfaction Index, which is a national barometer that tracks 104 companies from eight sectors. Since 2007, we have been conferred the People Developer Award by SPRING Singapore for our efforts in training and developing employees and in 2013, we were presented with Asia’s Employer of the Year Brand Award by the Branding Institute and the World HRD Congress. In 2014, Prudential Singapore was awarded the NTUC Plaque of Commendation (Gold) Award and an AA Financial Strength Rating by leading credit rating agency Standard & Poor’s.


For media enquiries, please contact:

Lorraine Lee Robert
Associate Vice President
Prudential Assurance Company Singapore
Tel: +65 6704 7033

Doreen Siow
Catherine Ong Associates 
Tel: +65 6327 6084