As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.


Prudential helps close protection gap with Singapore’s first insurance plan that covers four types of pre-existing medical conditions

Singapore, 13 March 2018 – Prudential Singapore has launched Singapore’s first insurance plan, PruVital Cover, offering protection to people who have been diagnosed with type 2 diabetes, the most common form of diabetes1, and the three “health highs” – high blood pressure, high cholesterol and a high body mass index (BMI).

In Singapore, insurance plans do not typically cover people with these pre-existing conditions as they are at a higher risk of developing chronic diseases.

Prudential Singapore’s Chief Customer Officer, Ms Angela Hunter, said PruVital Cover is the first-of-its-kind regular premium term plan that offers greater financial peace of mind to people with pre-existing medical conditions.

“A recent poll conducted with our customers who did not qualify for life insurance found that more than seven in 10 were rejected because they had at least one of the four medical conditions covered under PruVital Cover2. This protection gap is a concern and as Singapore’s leading life insurer, we want to do our part to help close it,” she said.

Based on statistics from the Ministry of Health, diabetes and the three “health highs” are among the most prevalent medical conditions in Singapore.

Today, about one in five Singaporeans aged 18 to 69 years of age have high blood pressure (23.5%) and high cholesterol (17.4%), and at least one in 10 Singaporeans in the same age group have diabetes (11.3%) or a high BMI (10.8%)3. These percentages have been on an uptrend in the last decade.

Ms Hunter said, “We are committed to offering solutions that are relevant to the needs of our customers today, and tomorrow. With PruVital Cover, we want to extend the gift of protection to people not eligible for insurance due to certain pre-existing conditions.

That said, protecting people in times of a health crisis is only one part of what we do. The other part is prevention and we do this through programmes such as myDNA4, to encourage our customers to maintain good dietary habits and a disciplined fitness regime so they live better and more healthily.”


Other Benefits of PruVital Cover

To make it easy for people to be protected under PruVital Cover, all a customer needs to do is to answer a short health questionnaire on his or her current medical condition to purchase the policy.

PruVital Cover also offers customers the flexibility of adding on a critical illness option for blindness, heart attack, stroke, cancer and kidney failure. These five critical illnesses were chosen as individuals afflicted with type 2 diabetes and the three “health highs” tend to face a greater likelihood of developing these conditions over time. Designed to provide well-rounded coverage, PruVital Cover also features a total permanent disability option for customers who want to have enhanced protection.


Notes to the Editor

For more about Prudential’s initiatives to address Singapore’s protection gap:


About Prudential Assurance Company Singapore (Pte) Ltd

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 87 years. The company has an AA Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$36.3 billion funds under management as at 31 December 2017. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 4,600 financial consultants.

1Type 2 diabetes is a progressive condition in which the body becomes resistant to the normal effects of insulin and/or gradually loses the capacity to produce enough insulin in the pancreas (

2The Prudential survey was carried out through its online community platform, PRU for You, and polled a sample size of about 300 Prudential customers in Singapore.