As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.


Prudential Singapore and SkillsFuture Singapore collaborate to nurture a future-ready workforce for insurance

Prudential Singapore and Skills Future Singapore collaborate to nurture a future ready workforce for insurance


Prudential employees explore SkillsFuture courses together with Wilf Blackburn, CEO, Prudential Singapore and Ng Cher Pong, CEO, SkillsFuture Singapore


Singapore, 18 April 2018 – Prudential Singapore is partnering SkillsFuture Singapore (SSG) to help its employees acquire the skillsets needed to meet the future demands of the insurance industry.

As part of the partnership, employees will have access to the SkillsFuture Series of courses curated for the insurance sector. They will be trained in innovation, entrepreneurship, data analytics, social media and cyber security, among other areas.

The tie-up with SSG complements Prudential’s existing set of training courses which are designed to enhance the skillsets of its employees.

Mr Wilf Blackburn, CEO, Prudential Singapore said that last year the company invested more than 25,000 hours in training employees in leadership skills, design thinking, innovation and digital skills.

In addition, the company’s internal mobility programme and commitment-free part-time education sponsorships enable employees to build new competencies while on the job and to forge new career paths within the organisation.

“We encourage everyone at Prudential to learn, explore and experiment as part of our innovation culture,” said Mr. Blackburn.

“Investing in capabilities-building for our people is core to the success of Prudential and the insurance industry. By partnering with SkillsFuture, we are further helping our people to prepare themselves for future roles in the digital economy so they can remain relevant and continue serving the evolving needs of our customers.”

Chief Executive of SSG, Mr Ng Cher Pong said, “Strong employer support and involvement is critical in ensuring that our workforce stays relevant to the current and future needs of the economy. SSG has been intensifying our efforts to engage the employers. Hence, we are very encouraged by Prudential’s initiative to invest in their employees’ training through the
various SkillsFuture programmes, and we hope to see more employers adopt this proactive approach to skills upgrading.”

As a start, Prudential will enrol 1,000 employees, Financial Consultants and customers in SkillsFuture Advice. At the workshop, they will receive useful information about SkillsFuture and how they can tap on the various resources and tools for their skills upgrading needs and career planning.

Among the first to attend was Ms. Gerardine Lim, an employee from Prudential’s customer interaction and support division.

As the customer support lead for Prudential’s intelligent chat-bot, askPRU, Ms. Lim has had to build new competencies in user experience design, mobile application development and data analytics, in order to continue delivering as her role expands.

She said she finds the list of training courses offered by the SkillsFuture Series highly beneficial in her area of work.

“It is great to know there are courses I can access to upgrade my skillset on the job. Through the SkillsFuture Series of training courses, I can now upskill myself in areas such as data analysis, data visualisation and coding as well as take on leadership training in project management and strategic thinking,” said Ms. Lim.

“To stay relevant in my role, it is necessary to keep up with emerging technologies and to understand the changing customer needs.”

Prudential will also identify employees who are not as digitally savvy and encourage them to undergo the SkillsFuture for Digital Workplace programme. Employees can pick up foundational digital skills to prepare for the future economy, understand emerging technologies and their impact on work, and interpret and use data.


Getting its workforce future-fit

Prudential’s partnership with SSG is part of a larger transformation drive by the company to make work smarter and make insurance simpler and more accessible using technology. The company’s S$70 million technology investment in 2017 resulted in the development of several innovative solutions, such as the industry-first e-claims solution and a chat-bot powered by artificial intelligence. These solutions have helped reduce manual processes and repetitive tasks, enabling Prudential’s employees and Financial Consultants to spend more time on higher-value work.

ABOUT Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 87 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$36.3 billion funds under management as at 31 December 2017. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 4,600 financial consultants.

ABOUT SkillsFuture Singapore

SkillsFuture Singapore (SSG) drives and coordinates the implementation of the national SkillsFuture movement, promotes a culture of lifelong learning and strengthens the ecosystem of quality education and training in Singapore. Through a holistic system of national SkillsFuture initiatives, SSG enables Singaporeans to take charge of their learning journey in their pursuit of skills mastery. SSG also works with key stakeholders to ensure that students and adults have access to high quality and industry-relevant training that meet the demands of different sectors of the economy for an innovative and productive workforce. For more information, please visit


Click here to download press release