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Prudential’s 5,000 financial consultants get future-ready with IBF-accredited certification

Training ensures customers receive a consistently high standard of financial advisory from Prudential financial consultants

Singapore, 14 July 2020  – Prudential Singapore (“Prudential”) today announced that its 5,000-strong Agency will undergo a new certification programme as part of the insurer’s commitment to continuously invest in strengthening the capabilities of its financial consultants.

The certification programme is developed and customised by the Singapore College of Insurance (“SCI”) in collaboration with Prudential, and accredited by the Institute of Banking and Finance Singapore (“IBF”), the national accreditation and certification agency for the financial industry in Singapore. Financial consultants who complete the certification programme will be awarded the Certificate in Financial Needs Analysis and Plan Construction (Cert FPC).

The course aims to enhance the advisory skills and knowledge of financial consultants, so they can better serve Singaporeans’ growing need for more sophisticated protection, savings, investment and retirement solutions. It is being rolled-out this month and when the entire agency force has completed the course, Prudential will have the highest number of IBF-certified financial consultants in the life insurance industry.

Prudential’s Chief Distribution Officer Odd Haavik said Prudential places great importance on continuous learning and development for its agency force. “Our financial consultants help our customers with some of their biggest financial decisions. It is imperative that we remain committed to investing in their professional development so they can continue to provide our customers with the highest level of financial advice and meet their rising expectations.

“IBF-accredited programmes are benchmarked against both industry and international standards. With a fully IBF-accredited agency force, customers can be assured of a consistently high standard of financial advisory from the Prudential financial consultant they engage,” said Mr Haavik.

The multi-faceted programme spans over six weeks and covers a broad range of topics including financial needs analysis, risk profiling, investment and retirement planning, as well as the construction of personal financial plans. The delivery of the programme is conducted in three formats – mobile learning and assessments, online facilitated training and assessments, and an individual written assessment.

Ms Karine Kam, Chief Executive, SCI, said: “SCI has always believed in the importance and value of industry-recognised qualifications. It consistently develops such practical qualifications through its emphasis on competency-based programmes. Awarding the Cert in FPC to Prudential financial consultants is a timely example of this. We believe that the collaboration with Prudential through the Cert in FPC programme will drive higher service standards for the industry, and pave the way for an enhanced, professionally-driven insurance market.”

Ms Rachie Hui, Chief Operating Officer and Head of Standards, IBF, said: “We applaud Prudential’s commitment to certify their financial consultants under the Skills Framework for Financial Services. Prudential’s Financial Consultants who successfully complete the IBF-accredited Cert FPC training programme will join the IBF Community of certified financial professionals who are committed to skills development and industry excellence. Faced with rapidly-changing market conditions, we must embrace the new norm of constant upskilling. We are glad that Prudential is proactive in helping its agency force be ahead of industry changes and be future-ready to meet the needs of their customers.”

Prudential’s Senior Financial Services Manager Jenny Lim welcomed the opportunity to undergo the IBF-accredited training programme. “Just like how a computer operating software must be updated from time to time, we need to constantly upgrade ourselves to keep up with changes in the industry, regulations and customer expectations. This is a great opportunity for me to strengthen my sales and advisory skills so I can provide a better service to my customers, especially during this period of uncertainty where many people are looking to do a review of their financial plans and goals,” said Ms Lim.

The inaugural cohort of over 400 financial consultants commenced the programme in early July 2020. A further 1,300 financial consultants will be undergoing the programme in July and August 2020. All financial consultants are slated to complete the programme by June 2021.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 89 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$43.1 billion funds under management as at 31 December 2019. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.