As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

Fair Dealing


At Prudential, we are fully committed to treating our customers fairly in respect of product development, sales and advisory services as well as customer communications.

As a customer of Prudential, you can be assured that we will endeavor to provide you with:

  • Comprehensive explanation on the plans and products proposed to you, so as to enable you to understand their features, benefits, and risks, terms and conditions, and your commitment - before you make your purchase decision;
  • Recommendations that are based on your unique financial needs and circumstances - and an analysis of your requirements;
  • Regular communications and updates from us so that you are kept informed of developments that affect your policy;
  • A commitment to listen to your feedback and respond to your concerns in a fair and timely manner.


A Commitment of Our Service To You


What is the Prudential Service Mark?

At Prudential, we believe that our customers deserve the highest level of professionalism, care and continuous contact from us. That's the reason we created the Prudential Service Mark - an accreditation programme that recognises and rewards Prudential Financial Consultants who are committed to going above and beyond in servicing their customers.

How can a Prudential Financial Consultant be accredited with the Prudential Service Mark?

The Prudential Service Mark accreditation programme is open to all Prudential Financial Consultants. In order to be awarded the Prudential Service Mark, a Financial Consultant has to fulfil a set of stringent criteria – one of which is to receive excellent commendations from their customers. Simply put, you play a significant role in deciding whether they are accredited or not.

What does Prudential Service Mark mean to you?

A Prudential Financial Consultant who has been accredited with the Prudential Service Mark signifies that he or she is committed towards rendering the highest level of service to you. In other words, your insurance and investment needs will be well taken care of by a Financial Consultant who is among the best in our organisation.


Code of Ethics


At Prudential, operating our business in the most responsible and sustainable way means we need to hold ourselves to the highest standards of professional and ethical conduct.

The way we do business and interact with others is anchored in our purpose, aspiration and values. Our purpose is inspired by our drive to use innovation for the good of society. We are inclusive for everyone and want to help people achieve overall wellbeing in all aspects – financial, health, emotional and social. And we aspire to provide awesome experiences for our customers, people and partners.

In innovating to help everyone live well, we operate our business guided by our values, with trust at the core. This means we must #DORight by being fair and ethical to our colleagues, customers, partners and the community.

Our Code of Ethics outlines our values and the behaviours which encourage ethical and responsible conduct that all employees should live up to.

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Our Commitment to Operating Responsibly


Supplier Code of Conduct

We are committed to conducting business with high standards and do not tolerate any form of bribery or corruption, including embezzlement, money laundering, kickbacks, facilitation payments, extortion, fraud or nepotism. We act responsibly and with integrity in our dealings with customers, suppliers, employees and communities.

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Share Your Experience with Us

We welcome our customers’ feedback because we believe that this will enable us to continuously improve our practice of fair dealing and the customer experience at Prudential.

Please click here to share your feedback with us. Alternatively, you may call us on 1800 333 0333 to speak with us.