As of 19th July 2021, we have updated our Privacy Notice which is available at our corporate website -

IMPORTANT NOTICE: From 1 June 2021, our Customer Service Centre at Marina One no longer accepts cash payments and is available for walk-in by appointment only. You can also chat with us over a video call by booking a slot. To make payments, please visit

New LIA Guidelines :Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.

IMPORTANT NOTICE: Our Customer Service Centre at Marina One, is currently available by appointment only. Starting 1 Jun 2021, we will no longer accept cash payments. Enrol for payments via DBS/POSB GIRO or Credit Card at For more payment options, click click here.

IMPORTANT NOTICE : For more information on COVID-19 related reliefs please click here.

PRUACCESS: In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

We are bringing you a wellness experience like never before. Proudly presenting our partnership to DO wellness with the K-pop phenomenon, SuperM. Join us now to countdown to something SUPER!

We DO Well Together

Dance for wellness with Prudential x SuperM

As a leading insurer focused on helping people get the most out of life, our goal is to help our customers by protecting their health and growing their wealth so they can achieve their life goals. We are proud to be the first regional life insurer to announce a partnership with a K-pop phenomena to help our people to DO well and stay healthy.

SuperM We DO Well

A common mission to DO Wellness

As the world continues to navigate the challenges, SuperM shares the same ambition to spread positive energy and help as many people as possible to be not only healthy physically, but also mentally.
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Start making dance part of your health routine

Start making dance part of your health routine

Our goal is always to inspire our people to DO wellness. If improving health is your goal in 2021, we believe that there is a new way to approach it. This year, we partnered with SuperM to motivate people to dance more, get fit, and most importantly to have fun while you are at it.

Get fit, feel good and dance for wellness.
Prudential x SuperM

Dance Competition

Dance with #PRUxSuperM

Take charge of your wellness. Together with a group of friends, get creative and create a dance piece inspired by SuperM's 'We DO' music video.
Come Dance with Us

Join the Pulse My Communities Quiz

Joined our #WeDODanceSG Dance Challenge but want more chances to win exclusive Prudential x SuperM merchandise and Prudential x SuperM We DO Virtual Concert & Fan Meet tickets? Be sure to take part in our weekly Pulse My Communities Quiz. Download Pulse by Prudential and join in the fun as you show off your SuperM knowledge!
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Make dance part of your health routine

Learn how dance can help you get fit, and more importantly have fun while improving your health
SuperM concrete wall background

Join our dance community

Meet like-minded people and inspire each other to start dancing and have fun.
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See how #WeDo Dance